Some pictures if you fancy!


Here are couple pictures from these weeks. It all started nicely in a “corner office” that I build at Hyper, but then we got all cramped together on one floor, so I’ve been moving around and basically not even being that much in school but being at coffee places, home, etc.








Some Hypers that came by, and all of us during the investor/entrepreneur session.


Kicke aka Kickestarter.


Jim, a CEO in the making.


Anders aka the Wikipedia or Anders Analytics.

Anna Omdstedt Lindgren, CEO of Meduniverse.


Digital Data Strategist’14 at Hyper Island.


Maria from STING explains the investor ecosystem.


I was also attending The Next Chapter that was held at the Modern Museum, where I got a peek of how the publishers are dealing with the digital disruption, while we were also contributing to their social media discussion during the conference. I tweeted a lot until I got a coffee overdose and that day did not end on a good note for me..unfortunately.


Dave , Tracy, Kelly & me, representing Hyper Island.




Darja Isaksson, Ziggy Creative Colony had a really nice flowing presentation with good mix of insights and metaphors but I also appreciated her choice of footwear.

Lastly, our school is next to a wonderful art school called Konstfack.
They held their graduation exhibition, which I really recommend if you find yourself in Stockholm during late spring.
But my camera died so I don’t have enough pictures, so I mixed in the CMO Summit I attended. It was hosted by Webbdagarna together with Hyper Island. I found 2 speakers were interesting for me: Mikael Ahlström, Britny and also the new CMO at Microsoft, Karin Zingmark.





Most exciting thought was the fact that self driving cars are going to be released in Gothenburg very very soon, as Mikael told us.

Anyways, let me know if pictures are interesting or if vlog is better to follow the process! Thanks!



Notes of an entrepreneur..


We had a good session with a couple entrepreneurs at Hyper Island, thanks to Alfred Ruth, our industry leader. He invited Hjalmar WinbladhAnna Omstedt Lindgren, Mai-Li Hammargren, Anton Johansson och Ted Valentin.

They are very different people but at the same time the kind of people you’ll see always doing something. Not in fidgety way, but just always..having this drive.

Even if the drive comes from different sources and is in search of different goals, it’s very presently there. It was very giving to listen to their stories and that is something that I found is that the CEOS learn to be skilled storytellers and are opinionated bunch that have no problem with expressing them. A trait I always appreciate. I realised also that it takes time, a startup always takes time and does not end up the way you intended it to be from the beginning!


Some notes that were scribbled down:

Sometimes it’s better to start with finding the right people that you can work with and be with. Start with the people and then the idea.

Ask people that want to work with you on thing, WHY? Are they into this because of the idea, or they want to create something or they like you and believe in you? What compels them into being an entrepreneur?

The threshold for free work is usually 3 months. After that people are not as focused because other issues need to be attended, like economy.

Iterate, iterate, iterate as much as possible before any big release.

Just to mention, mobile apps in one of the hardest markets right now. You literally need to be in San Francisco and have good contacts to get it going.

Get a revenue stream going as soon as possible and then use those sales and users in you pitch.

Investors without entrepreneurial background usually expect a fast growth/revenue after their investment. So f you have an idea that takes time, choose your investors and explain very well why they should stomach the wait.

Always over communicate!

You will get a No a lot. But every No is attached with a message on why not and you can always take a learning from that.

Most of all…Nobody knows exactly why/how they do it, so just keep calm and continue.