Reflection 2


“When everything is a test, you’re able to get things up and running faster. You can see results more quickly. You’re less invested in the results, positive or negative. You know when to call off the test and move on to something else. And you can try new and better things.”
– Leah Neaderthal, co-founder and chief marketing officer of Start Somewhere.

Read more of her quick tips in this article,
5 Steps to Stop Overthinking Your Marketing and Start Testing Something New


Digital Kids


Why the digital way? Why create an educational platform that is digital?
Except my own experience from the time studying a distance studies or online courses such as Coursera, also my own habit of googling up stuff I need to learn.
I just believed and observe that the same habits are shown by the kids I see around me and on daily basis of commute.
But I did not know for sure until I read the interesting study by .SE.
It’s a study of Swedes and their internet habits year 2013.

Interesting parts that caught my eye:


In Sweden by the age of 2, a stunning 45 % have already used internet.
Often because parents let them use their tablets or smartphones as entertainment.
By the age of 11, 90 % are daily users of the internet and this trend is not only specific for Sweden but is also a global trend, showing that this is one of Internet biggest growing  area of users.

Specifics for each age:
2-6 yearsUsage is dominated by video/puzzles/games.
7-11 yearsStart to search around internet and check out the social networks.
12-15 yearsThis is where the internet becomes important even for school work.

About 7 out of 10, start checking internet for facts and information that is related to school at age 12-15. It rises with the older kids and at age 16-19 years, 9 out of 10 do the same fact researching and learning. Even in schools the internet usage has doubled since year 2009. 

So the habits of  the young is to learn in a digital way and first interaction they have is very visual and interactive. Going back to analog is wonderful in it’s way of learning patience but when it comes to such a broad subject as sex and coexistence, it is hard to capture it all in analog way ( I’m not even going into the quality. YET.).
Also they are already going and searching for terms they want to learn anyway and for many the first visual interaction becomes porn.

So why try to prohibit this way of learning and install all these parental systems on the computer, tablet or even phone? Why not rather provide a guidance in a way that is appropriate for a young digital kids habits?



It is important to tailor  the learning for the audience. One way to do that is to start from the students’ questions and concerns. There are certain themes within the topic-integrated teaching that recur at different stages and the progression is differently written in  various subjects. Some things need to be discussed continuously with new experiences, new perspectives and deepening knowledge can be consolidated and deepened during school time.” – a part of Skolverket (Educational Department in Sweden) advice on sexual education

Oh. Really? Do you really think that teens want ALL of their teachers to talk about sex during the education and do it in a way that is “tailored” for them? Most adults can’t even speak about sex among themselves, HOW the FUCK are the going to do that in front of a young giggling crowd? Progression is a strong word to use in this scenario.
I’m reading up and getting angry. I feel I might post a rant tomorrow.

Another incubator…but not.

Non Profit, TRENDS

Why would you do a non profit like a startup?
Because the agile, fast, technical and engaging approach is bringing the change faster and amps your impact on a more vast level.

I am always looking at the tech sector for ideas and inspiration. I believe now, more than ever, nonprofits need to run lean and constantly iterate. It’s not enough to have a great product, but you have to know how to sell it, how to engage donors and design your organization for rapid scale. To reach our goals, we have to think like a tech company.
–  Becky Straw, Co-founder of The Adventure Project


If you looked up ‘f*cked company’ in the dictionary, our logo would be there. [But] it was the year after Friendster, and the year before Facebook … and one of the things I did was say, ‘Look, there are faster, better and cheaper ways to reach young people now. We don’t need to go through schools, … print lots of curricula and ship them all over the country.
It’s called the Internet.
‘” – Nancy Lublin, CEO of

These are some of the quotes by people doing their non profit organisations in a new way, in a way where the chance of you making it work is faster and more approachable for the new generations. Even incubators are popping up with social entrepreneurship parts. But one incubator is a non profit in in itself, and it only takes in non profits.
BEESPACE in New York, looks like a typical young startup incubator but all their startups are non profits that are working on local organisation or all the way up to impacting girls education worldwide.

Screen Shot 2014-05-19 at 3.53.18 PM

They are looking for innovative startups but i think they are innovating the non profit world themselves. If anyone knows of something similar here in Sweden please Contact me!



Value of the economy and what is the aim?

Social Entrepreneurship, TRENDS

I feel there is something happening with our view on the economy. And at least for me I welcome it. Social economy , sharing economy , trading economy, trust economy, virtual economy, local economy, knowledge economy. There are so many names for what ever shift that is happening. But in the end it’s us who decide what will be the new economy depending on what we value and what we put our value into.
That is the big burning question. If the make it rain/stacks of paper/ green is no longer the ruling symbol of value, what is value? What will we think is valuable? Valuable enough to be the new economy?

For me the most valuable asset of this startup is to affect the life of todays kids and give them a good start to understand their and others sexuality, intimacy and relationships. Make them feel secure in that and help out with all the awkward parts, and in that way change a lot of attitudes towards each other and adjust tolerance level in the long run. And I believe that it will have a t trickling effect in other areas of life to.

Some of the articles I’ve seen lately that can be of interest in this are:
“I’m pro-knowledge economy”
“Marc Jacobs store takes tweets, instagrams for payment”
“Instagram pays your bill at this pop up restaurant”
How this entrepreneur build up his work by trusting
How the knowledge economy is redefining work
The rise of the sharing economy

Doing it.


Starting. I usually not a person that has a problem with getting things done, I’m one of those doers. But there is one distinction that separates me form doing stuff and procrastinating and that is doing stuff that are only for myself. Coming from a background of bad self confidence, it’s hard to believe in yourself and think that you can accomplish things for yourself. That is something I have been working continuously during my time at Hyper and I’m getting better at it, yay!

So this is what I did first.
I booked a meeting with Alfred Ruth, our industry leader during this project, to present my idea and discuss how to finance it. This was several weeks before the official start of the project. It went well and the main part was about fitting it in even though it was a non profit.

Then I booked a meeting with Saga Bäck, sexologist to be and also one of Sweden biggest bloggers about sexology; I have known of her since when I used to blog about sexology as well. The main point was to present the idea and ask her frankly to be a cofounder with me. Which I can now see is super strange. A girl that you meet for the first time asks you to start a company with her! That was also where the idea of having this blog started.

I was also doing some research which you can find under Trends, divided in non profit/social entrepreneurship/startup. 1 of the first articles that helped a lot to go ahead with the start up was 30 advices for avoiding startup failure, from successful founders

Finding, motivating, and retaining good people has always been a challenge. I think we’ve done a good job at this and it shines through in Simple’s product and customer experience. I don’t have much wisdom to share beyond acknowledging that it’s difficult. One tip I can offer is to be incredibly passionate. Hopefully your passion will inspire other like-minded people who are smarter than you to jump on board.

“Hire great people… then get out of their way. You should strive to hire people who are smarter than you and, if you succeed, they will get irritated when you get in their way. Delegate and keep your eye on the important stuff.

– Shamir Karkal, CFO and Co-founder of Simple

This is why I felt that I wanted to find people outside my class, I want people that are in schools, I want the young teens, I want the teachers, I want people that work with sexual education, I want people that work with diverse sexualities, I want people that like me feel it’s awesome to be a volunteer during Stockholm Pride, I want people that like to create awesome user designs, I want people that feel todays education is outdated, I want people that feel that you CAN create change, I want passionate believing kick ass creators!

So I realised that I really need to approach this as a real company from the beginning and give it time to grow. And I needed to express all my thousand thoughts in one clear mission, and also the vision for this mission. Also write what is the value to this, why you as an awesome person would like to be a part of this mission.
And that is what I did the first week when we finally started officially in school.

The New Non Profits?

Non Profit, TRENDS

One of the first obstacles I met was the fact that one part of the startup project was that it had to be a profitable one, which is hard when you are going for a non profit.
Also I had a long internal discussion with myself about accepting money.

As I envisioned it I’d rather find passionate people to build it and then released it to the world, free to use, but then I realised that if I want to find good talented people that want to work with this and do it good, then it needs to pay for their effort.
So money are needed to develop it, pay people, to expand it, keep it up and running, continue to add valuable content and to be sustainable.
So HOW was the big question. I had to dive into this question and one of the first things I saw was this playlist on Ted. See it to change your view on the non profit world.

One of the best one being by Dan Pallotta:

He talks about how we have different rules and belief system when it come to the non profits and how that stales their growth. One of them being compensating people for their valuable work and he mentions that we react really bad to the idea of people making money by helping other people but we have no problem with people making a lot of money by NOT helping people. The problem is that then it creates a choice between either doing good towards your family or doing good for you the whole world. Not giving you a chance to be both.

Another being the fact that we have a bad reaction to when non profits use money for marketing, which is not seen as a an investment to make sure that the cause of the non profit gets a better spread and therefore can bring in more money to people in need.
At the same time we have no problem with brands that get money through our purchases continue bombard us everyday with a new jingle.

Another thing to mention is about the time of the investment, when people invest into non-profits they expect to see results soon. So if you are non profit trying to build up a system that would require time and needed the money to continue be invested in it, there is no patience for that. But for-profits companies can continue get money without showing profit because they are expected to do that in the end. This creates hard pressure on the non profits to create short term results instead of longterm ones.

By following the existing belief system for non profits, it creates a deficit of growth, risk and idea capital within. So I had to change my view on the money and my view how profits should work, because the non profit world deserves as much ideas, growth and innovation as any other. I simply would rather build something where you make money by helping other people.

Check the entire talk:
Dan Pallotta – The way we think about charity is dead wrong

So what’s the deal?


As mentioned before the idea has been growing during my time here at Hyper Island, where I study Digital Data Strategy.
I am on my last project which is basically “start your own business“, a startup project.
So for me there was only one way to go, I wanted to use this chance to make this idea grow into reality and see where it goes. But let me break it down for you:

6 weeks of work.
1 final pitch for investors on 13th June.
Investors we present to are selected to give us understanding of the variation there is when it comes to funding your business. So we going to pitch for:

Fredrik Cassel from Creandum.
Miriam Grut Norrby from Schibsted Growth.
There will also be additional investors from Vinnova or Almi, but that we will known later.

What is expected:
Explore and challenge entrepreneurial thinking around data, capitalization on opportunities stemming from data, and navigation of business culture and environments. Reflect and react to business development processes, monetizing on ideas, decision-making, stakeholder management, team and management structures, and changing business requirements. Coin, design and build a business concept.

I kinda went with “I want to do what I think of when people tell me to do what I love“.


Make it, break it or fuck it.



Why am I doing this? Why am sitting here and spend hours on this? Who the fuck cares about the sexual education in school? Who the fuck am I to try and change it?

Well, I never intended to end up on such a grand mission but I guess it’s because I’m short.

But let us start from the beginning.
I really wanted to become a sexologist and that idea was born within me the day I talked to one of my friends about tampons. By that time I was already accustomed to the fact that a lot of people were asking me about all things sex related. But it was somewhere there in the middle of my drawings of how the vagina looks like, that I had the epiphany.
I knew what I wanted to be when I grow up!
Of course life is not a straight line and at last I ended up at Hyper where I learned for the first time to share your ideas and collaborate. But more about Hyper at a later moment.
I would not say that I still know what I wanna be when I grow up, but this thing about sexual education was always a burning issue and one of the things that I can spend hours looking into without no apparent reason but knowledge thirst.

How was my sexual education? I did not discover proper information though until I moved to Sweden and found Kamratposten! I learned more through that magazine, than the planned sessions at school which was basically talks given to us by RFSL/RFSU, biology of the reproductive organs and diseases. We also got to visit the youth clinic.
Oh yeah, I got to see a video of a baby being born full frontal that without the whole context was like seeing Alien – the human version.

So yes, I am one of those kids that did not get a good introduction into the enormous world of sex in school. Still it was better than the one that my friend with the tampon issue had, which is none.
So all I can see now is improvement. Not only for the halting quality of the Swedish education but on a bigger scale, to places where they have none.

I am as always questioning myself but as someone said, you can either make it, break it or fuck it. And my goal is to make it, break the existing one and never say fuck it.
Welcome to the process.